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“We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.”

Jeff Bezos, Founder of Amazon.com

Okay, so not every customer experience is going to be toast-worthy, but the point Mr. Bezos makes is that companies should strive to make every experience that customers have with your sales reps a positive one. Customers and their wants and needs should be the center of attention every time a sales rep calls or visits. When reps understand the issues that keep customers awake at night, they are better able to help them find solutions. In the end, when the customer’s business angst vanishes as a result of the solution your team provided, it’s worthy of a celebration.



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