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About Us

Profile America specializes in creating sales-training and sales-support materials for advertising sales reps (though other types of users are also satisfied customers).

The company believes in a few basic tenets, including the following:

“Customer-centric selling” helps sales and marketing teams identify the prospect’s needs before a product or service is presented.
Customers have to “buy into” the sales rep before they buy the product or service that’s being offered.
Successful sales reps are skilled at creating a feeling of partnership with their prospects, and industry-specific knowledge helps them forge those partnerships.
Knowledge is power. It helps build confidence. It also motivates and inspires. Though it may sound trite, our mission is to help reps know more, do more, and be more.

We are a small, fun-loving (yet serious) group of folks who are committed to making life easier for our customers. It’s pretty quiet around our offices on a day-to-day basis. We read, we write, and we talk on the phone. No overloaded meeting schedules, no big client presentations in-house, no frenetic activity (unless one of us receives an award, announces an engagement or is named to a board of directors). Researchers and writers come in early, put their heads down, and get to work. Some stay late to keep up with the frenetic pace of report releases. Others work from home on weekends to allow for the occasional afternoon off for a kids’ soccer match.

We practice what we preach. We learn as much as we can about our customers, and we commit as much “face time” as is necessary to understand what our clients need and want – before we recommend ways to help them “move the needle.” Most of our customers have been a part of our world for ten years, so we feel like they’re our partners. We hope they feel the same about us.



“Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers.”

Ross Perot (b. 1930), Founder of EDS, and Presidential Candidate

With the broad appeal and wide reach of e-mail, voice mail, video conferencing and Federal Express, business is often conducted impersonally, on the fly, or in short snippets. Make a point of scheduling face-to-face meetings with customers, and arm sales reps with credibility-building tools like Quick-Learn Reports. Reps who use our reports are able to build rapport and engage in meaningful conversations. More “face time” will be granted if reps have a good grasp of -- and an interest in -- the prospect’s world. More face time typically leads to longer and more profitable business relationships.

  Phone 404.812.6900   Know more. Do more. Be more.
 ©2013 Profile America Inc.

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