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Our Background

While our early years were spent being information brokers, the “adolescent” years of the company’s existence found us doing a lot of primary and secondary research for marketers of both consumer goods and business-to-business products and services. We conducted both qualitative and quantitative studies, working on behalf of small start-ups as well as Fortune 500 companies.

Programs that we designed and implemented supported or refined management strategies. The types of research programs most often designed and implemented included:

Market demand forecasts
Market expansion studies
Internal and external audits
Competitive analysis
Attitude and usage studies
Customer and employee satisfaction programs
New product development/introduction strategies
Industry profiles
Issues analysis

In the mid-1990s, a sales organization commissioned us (by this time, we had regrouped and rebranded the company as Profile America, Inc.) to create 50 industry profiles to help their sales professionals prepare for meetings with customers. The initial project was an unequivocal success; soon thereafter, the client ordered 50 more reports, and Quick-Learn Reports became the most frequently requested sales collateral piece that reps wanted to read before their feet hit the street. The focus of our business had thus changed from conducting a few large, custom-designed studies to providing over one hundred profiles of industries, markets and trends.

In subsequent years, we began offering our “industry knowledge products” to additional customers, and we created a growing number of industry profiles and added them to our inventory. Today, we partner with organizations to design innovative systems that allow them to “get next to their customers.” Use of our industry profiles helps sales teams avoid the criticism often heard about sales reps “They know nothing about my business. They just come in and want me to place an order.” Understanding your customers’ business challenges ensures they will never say that about your sales team!

“Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers.”

Ross Perot (b. 1930), founder of EDS, and presidential candidate
With the broad appeal and wide reach of e-mail, voice mail, video conferencing and Federal Express, business is often conducted impersonally, on the fly, or in short snippets. Make a point of scheduling face-to-face meetings with customers, and arm sales reps with credibility-building tools like Quick-Learn Reports. Reps who use our reports are able to build rapport and engage in meaningful conversations. More “face time” will be granted if reps have a good grasp of - and an interest in - the prospect’s world. More face time leads to longer and more profitable business relationships.

  Phone 404.812.6900   Know more. Do more. Be more.
 ©2013 Profile America Inc.



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