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General Business Media

While we rely heavily on trade publications, industry associations and our own one-on-one interviews to compile our reports, nearly every industry profile we create also contains information found in general business publications, regional and local newspapers, national consumer magazines, or local general-interest magazines.

Virtually every day, a lengthy industry analysis -- or even a nice-to-know “blurb” -- appears in The Wall Street Journal, Investor’s Business Daily, USAToday, Fortune, Forbes, Entrepreneur, Inc., The New York Times, or other business or consumer magazine or newspaper. Our Quick-Learn Reports and Industry Snapshots are peppered with information that appears in general business media so that their tone and content are well-rounded and universally understood.

The structure of our reports allows us to change a paragraph or two to include hot-off-the-presses news and views. Information on mergers and acquisitions, Chapter 11 filings, product-line expansions, and other industry news is inserted into our Quick-Learn Reports and Industry Snapshots, which are then PDF’d and uploaded for immediate availability. Corporate and SMB subscribers are notified via e-mail alerts when such unscheduled updates occur, so they can download the latest version and upload it onto their sales-support systems.

“To be conscious that you are ignorant of the facts is a great step to knowledge.”
Benjamin Disraeli (1804-1881), British author and politician

It is a heavy burden that sales reps bear – drilling down on customers’ needs, preparing proposals and reports, juggling appointments, dealing with traffic and travel delays, preparing proposals and reports, following up, ironing out problems with pricing or delivery. Shorten the time it takes for them to get up to speed on the facts and forecasts related to their customers’ industries, and allow them to concentrate on their core competency: selling.

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