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While advertising sales and marketing teams are our primary clients, other organizations
benefit from the use of our industry-knowledge products. Among our other customers
are:
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Business-to-business marketers. Regardless of the
product or service they offer, organizations that sell to a diverse set of end-users
train sales reps to help them understand the industries into which they sell products
and services. Sales reps who can “walk the walk and talk the talk” of their customers’
business environments are viewed as partners or peers rather than as vendors or
mere order-takers. |
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Marketing research firms and advertising agencies.
Before conducting an in-depth, quantitative analysis or creating an advertising
campaign for their clients, marketing research firms and ad agencies find it critical
to have a "situation analysis" of the industry they are preparing to study. Using
independent, third-party reports helps them get up to speed on the terminology,
dynamics, and outlook of the industries in which they plan to launch their initiatives.
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Individuals, owners of small businesses and business brokers.
In determining whether to start a business, buy a franchise, or expand into
new markets, individuals or small businesses need information about industry segments,
trends, and forecasts. Our reports allow them to make decisions based on sound information
and not on supposition and guesswork. And business brokers representing sellers
use our reports in their “offering portfolios” to educate potential buyers about
industry trends. |
We focus on profiling industries typically comprised of small businesses, which
many other marketing research analysts generally do not cover. Retail businesses,
providers of business and professional services, and businesses in the construction
industry are well-represented among the 200 industries we profile.
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 "Our salespeople have used Profile America's industry
profiles for several years with great success. They are invaluable for identifying
the trends and issues that most concern customers. Salespeople perform better when
they are well informed about a customer's business. Profile America's reports are
full of information that builds knowledge and persuasive ability. They enable our
salespeople to do a better job for the customer, and nothing is more important than
that."Director of Sales, Internet Service Provider
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